High-Velocity Product Marketing. Engineered for Scale.

Product Marketing · Competitive positioning · GTM Execution

Complex tech. One sentence. Closed deals.

Energy grids. Workplace experience platforms. Cybersecurity solutions. Telecom networks. Same translation and storytelling skills in every category: turn the technical thing into the exact commercial hook that accelerates buyer consensus, and invent terms that become multi-million-dollar industry standards. Done in hours/days rather than weeks/months with custom AI orchestration.

Fractional PMM: Embedded GTM Function

Senior product marketing leader, without the full-time headcount. Ongoing strategy, launch execution, competitive positioning, pricing strategy, and sales enablement. Direction of in-house and outsourced resources. 

Retainer-based engagement, 3-month minimum.

Launch Sprint: One Product Launch from Start to Finish

Bounded engagement covering the full launch cycle: competitive and market landscape, positioning and messaging framework, launch asset suite, campaign coordination, and sales and partner enablement. 

Flat fee, 8-10 weeks, defined deliverables.

Strategy Intensive: Diagnostic Before You Commit Budget

ICP definition, competitive positioning audit, messaging framework, and GTM priority recommendations. No implementation. The deliverable is a document your team can act on immediately. 

Flat fee, 2-3 weeks.

How it gets delivered

Every engagement runs AI-augmented: competitive dashboards, positioning drafts, and analysis tools get built in-house. A single asset (one dashboard, one one-pager) ships in 24–48 hours. A full engagement still moves in days, not quarters.

Who I work with

Energy, grid, and infrastructure companies (utilities, grid software vendors, industrial AI platforms, IIoT companies, and the AI startups selling into these sectors) that need a PMM function without the overhead of a full-time hire.

Companies where the technical product is strong, the GTM is not, and the gap between what it does and what the market understands is costing deals.

Series A and B companies with 12–18 months to demonstrate commercial traction and no Head of Marketing in seat, where the founder is carrying the positioning, the sales deck is an engineering deck with a logo on it, and that needs to change fast.

Established companies in traditional industries (energy, manufacturing, telecom, automotive) integrating AI into existing operations and needing someone who speaks both languages: the technical depth the product requires and the buyer language that closes contracts.

Companies expanding into the US market from the EU, Canada, or Australia that need American GTM fluency without losing the domain credibility and values that made the product worth building.

About me

I specialize in one thing: designing aggressive market strategies and ruthlessly executing them to drive pipeline. My career has been built on a deep engineering foundation, rapid technical adaptation, and a track record of entering chaotic environments to establish order and scale.

I don’t focus on vanity metrics; I focus on accelerated market capture.

  • Category Creation: Coined the industry-standard term “Network Digital Twin” at GE, turning an abstract technical framework into a global concept that directly secured a $100M multi-year contract.
  • Infrastructure from Zero: Built high-performing product marketing departments from the ground up at companies like Claro and Modo Labs, installing the templates, playbooks, and repeatable processes required to scale.
  • Rapid Resource Deployment: Took disparate, half-finished software modules with limited resources and engineered them into 7 viable products in 3 months, establishing a $5M revenue pipeline.

Today, I augment this execution with advanced AI orchestration. Leveraging my technical background (M.S./Ph.D. coursework in AI), I design and deploy custom AI workflows, automated agents, and predictive competitive intelligence dashboards to ship market assets, battle cards, and deep diligence analyses in days rather than quarters.

I act as a true strategic partner to Product and Sales, pivoting instantly from high-level category creation to granular operational execution.

If you have a complex technical product, a messy operational bottleneck, or a hard growth problem that needs immediate resolution: Let’s talk.